Thursday, July 18, 2013

Preview: Project Runway

Project Runway Gets Live-r in Season 12
Variety
Heidi Klum

Fans of Lifetime’s Project Runway (9pm) will become part of the live telecast with new second-screen voting features, as cabler looks to drive live-audience tune in for 12th season of the fashion franchise hosted by Heidi Klum and Tim Gunn.

Viewers will be able to weigh in on contestants via the show’s website. Audience responses will be tabulated and displayed in real time on TV during live broadcasts of Project Runway throughout the season, which debuts Thursday.

In addition to the interactive voting, Project Runway season 12 companion website will also include short-form video, photos, designer sketches, blogs, weekly scorecard and other content.

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