The Grammys Dish Out Plenty of Extras
St. Louis Post-Dispatch
The rock band Within Reason won on the strength of a monthlong social media campaign. The
Alabama group was selected from among 1,500 contenders from around the
country who vied for the chance to perform in front of a live audience
and be featured as part of CBS’ online coverage of the Grammy Awards (CBS - Sunday, 8pm).
Gig of a Lifetime concert is one of the highlights of three days of
original digital programming that will give viewers Internet access to
events they might not otherwise see.
The events also include
streaming coverage of Friday’s Social Media Rock Stars Summit, where
Grammy-nominated producer/ songwriter Om’Mas Keith and four-time Grammy
winner Tionne “T-Boz” Watkins headline a discussion of how digital and
social media have changed the music industry.
Online viewers can
watch celebrities walk the red carpet for Friday’s MusiCares Person of
the Year tribute — honoring Bruce Springsteen and featuring performances
from Jackson Browne, Kenny Chesney, Emmylou Harris, Elton John, Mumford
& Sons, Patti Smith and others — and get an insiders’ view of the
nominees’ reception Saturday and the official Grammy after-party Sunday.