St. Louis Post-Dispatch
The rock band Within Reason won on the strength of a monthlong social media campaign. The Alabama group was selected from among 1,500 contenders from around the country who vied for the chance to perform in front of a live audience and be featured as part of CBS’ online coverage of the Grammy Awards (CBS - Sunday, 8pm).
The Gig of a Lifetime concert is one of the highlights of three days of original digital programming that will give viewers Internet access to events they might not otherwise see.
The events also include streaming coverage of Friday’s Social Media Rock Stars Summit, where Grammy-nominated producer/ songwriter Om’Mas Keith and four-time Grammy winner Tionne “T-Boz” Watkins headline a discussion of how digital and social media have changed the music industry.
Online viewers can watch celebrities walk the red carpet for Friday’s MusiCares Person of the Year tribute — honoring Bruce Springsteen and featuring performances from Jackson Browne, Kenny Chesney, Emmylou Harris, Elton John, Mumford & Sons, Patti Smith and others — and get an insiders’ view of the nominees’ reception Saturday and the official Grammy after-party Sunday.
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