BBC America
Doctor Who: The Snowmen delivered record ratings for BBC America,
rounding out a year of success.
The Christmas Day special was the
channel’s best-ever telecast in demo, delivering 1.434 million total viewers
and 807,000/0.95 adults 25-54 in Live+same day, up 54% from last year’s Christmas episode in
total viewers and up 60% among adults 25-54.
The show was the channel’s second best
telecast ever in people 2+ live-plus-same-day ratings, after the Doctor Who season seven premiere (1.555
million, 9/1/12).
BBC America General Manager, Perry Simon, said: “It feels exactly right to be ending
the year on a ratings high with Doctor Who. The show has really delivered
for us this year on every level. Cinematic scale, superb acting, cracking
storylines and a growing band of dedicated fans – we can’t wait for the next
series in spring 2013.”
Doctor
Who also
claimed some firsts in the publishing world. It became the first British show to
claim the front cover of Entertainment Weekly in August and won TV Guide
Magazine’s Fan Favorite cover in December, beating out The Walking Dead
and Vampire Diaries among others.
As 2012
drew to a close, BBC America had its best quarter ever in 3Q12 and is on pace to
celebrate its highest ratings year ever. It was also one of the fastest growing
networks in US distribution, up 11% year on year and now in 80.4m homes (up from
72.1 last year).
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