Led by Sunday Night Football, The Voice, Revolution and Grimm, NBC delivered improvements on its year-ago results in 18-49 and total viewers for a fourth time in the season’s four weeks to date, according to “live plus same day” viewing figures from Nielsen Media Research.
It’s the first time in six years NBC has delivered gains during each of the season’s first four weeks.
Versus the same week last year, NBC was up by 24% in 18-49 rating (to a 2.6 from a 2.1) and 18 in total viewers (7.5 million vs. 6.4 million).
NBC now leads the season by 0.4 of a rating point in 18-49 (with a 3.1 season average vs. a 2.7 for No. 2 CBS), the second biggest lead for any network at this point in the season in the last nine years (since 2003, behind only the 0.5 lead of CBS in 2010).
NBC’s 3.1 is the network’s highest week-four season average in the last five years (since 2007).