Tuesday, August 21, 2012

News: Jimmy Kimmel Live

ABC's Jimmy Kimmel in Head-to-Head Competition with Jay Leno and Letterman
ABC
Capitalizing on ratings momentum, advertising demand and increased revenue potential for entertainment programming in the 11:35pm time slot, ABC today announced a strategic shift in its late-night strategy to better position the network for increased ratings and financial performance over the long term.

On Tuesday, Jan. 8, Jimmy Kimmel Live, the only late-night broadcast talk show to increase in Total Viewers this past season, will move to 11:35pm, putting the show in head-to-head competition with The Tonight Show with Jay Leno and Late Show with David Letterman.

Proven late-night performer Nightline will shift to 12:35am, allowing viewers to begin and end their broadcast day with news.

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