TBS's pricey Conan O'Brien experiment is flopping—and is about to get even more expensive, writes Lauren A.E. Schuker in the Wall Street Journal.
When the cable network hired Mr. O'Brien for more than $12 million per year in 2010, TBS executives hailed late night as its "next land of opportunity" and Mr. O'Brien as the "building block" to a network-wide revival.
In the nine months since Conan's debut, TBS has canceled its only other late-night show, George Lopez's "Lopez Tonight," and viewership of "Conan" has tumbled, by about 60% since its high-profile debut last fall.


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