Financial news network CNBC hit on a winning format with Marcus Lemonis' The Profit. On that show, Marcus - an entrepreneur and CEO of Camping World - invests his own money into businesses that he overhauls into profitable enterprises. It's a great show. And it's a great format that CNBC is having success reproducing with Restaurant Startup (9pm).
On the show, chef-preneurs Joe Bastianich and Tim Love choose from a group of restaurant wannabes to invest in. But that's just the beginning of the winning team's overhaul.
Joe and Tim, along with the newbies' mentor, pastry chef and businesswoman Waylynn Lucas, guide the winning team to create a brand and menu that will attract a following and, the goal is, generate a profit for themselves and the investor they choose - Joe or Tim.
Restaurant Startup isn't a gimmicky reality competition. While it has elements of that, like The Profit, Startup mostly sticks to serious-minded business. It's entertaining and inspiring.